Instagram is highly visual compared to other social media platforms. If you want to stand out from the crowd, you need to attract your viewers' attention with eye-catching content. Instagram offers a variety of companion apps that help you create Instagram ads that are extremely creative and innovative. You can boost your creativity with these budget-friendly Instagram apps:
It's important to evaluate your ad's performance. When you start a comprehensive Instagram advertising campaign, you must first run a series of tests to determine what works and what is less suitable. You can easily measure ad results using the ad manager's built-in analytics features or within the Instagram app itself.
Here is a guide on how to evaluate your Instagram ads.
One example of a successful test is how SheIn ran an Instagram ad test to find out what was the most cost-effective way to advertise on Instagram. For the test, a conversion lift study was carried out with 3 different ad sets over 7 weeks. The test enabled them to achieve 45% more costs per additional conversion.
Instagram is known for innovations in terms of features and options. As an online shop advertiser, your brand should pick up on the new trends that the app offers. In this way, you can reach a larger audience and, above all, communicate using their language. For example, hashtags (#foodporn, #ootd, #throwbackthursday) have always been a fixture on Instagram. However, Instagram recently updated a feature that now allows users to follow hashtags just like following an account. Hashtags are also used for the Instagram algorithm to display posts in the Explore tab. With this new feature, online shops and brands have the opportunity to be discovered on Instagram.
It's best to use hashtags that are relevant to your brand. Don't use hashtags because they're popular, only when they're relevant to your brand and products. There is also a new Instagram advertising feature that allows you to link hashtags in your bio.
Instagram advertising is used for visual purposes. The stories presented in this way are used to get people to identify with their favorite brands and the content. For this reason, more and more online shops are using Instagram to easily get in touch with their target group.
Advertising on Instagram is just one of the many innovative ways to have a two-way dialogue with your existing customers and reach out to potentially new target groups. This beginner's guide to advertising on Instagram will help you achieve new success for your online shop.
